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Privacy Policy
Effective: April 8, 2026 · Last updated: April 8, 2026 · Lamarr, Inc.
1. Who We Are
fire.ai is operated by Lamarr, Inc. ("we", "us", "our"). We provide real-time wildfire intelligence data and optional alert notifications. For privacy inquiries: privacy@lamarr.inc.
2. Information We Collect
We collect the following only when you subscribe to alerts:
- Email address (required for email alerts)
- Phone number (optional, required only for SMS alerts)
- Geographic areas you choose to monitor (bounding boxes or place names)
- Your subscription tier (free or paid)
For visitors who do not subscribe, we collect standard server access logs (IP address, browser type, pages viewed, timestamps) for security and performance purposes. We do not use tracking cookies or third-party analytics.
3. How We Use Your Information
- Deliver fire and air quality alerts for your watched areas via email or SMS
- Send transactional emails (subscription confirmation, billing receipts)
- Process payments via Stripe (we never store full card numbers)
- Detect and prevent abuse or unauthorized access
We do not sell, rent, or share your personal information with third parties for marketing purposes.
4. Third-Party Services
- SendGrid (Twilio) — email delivery. Privacy policy
- Twilio — SMS delivery. Privacy policy
- Stripe — payment processing. Privacy policy
- AWS (Lambda, DynamoDB) — infrastructure and data storage in us-east-2
- NASA FIRMS, NIFC, AirNow — public fire and air quality data (no personal data shared)
5. Data Retention
We retain your account data for as long as your subscription is active. Upon cancellation or account deletion, we delete your personal data within 30 days, except where required by law.
6. Your Rights
You may at any time: access a copy of your data, correct inaccuracies, request deletion, or unsubscribe from all communications. Email privacy@lamarr.inc or use the unsubscribe link in any email we send you.
7. Security
All data is transmitted over HTTPS. Personal data is stored in AWS DynamoDB with encryption at rest. We do not log authentication tokens or payment credentials. Rate limiting and access controls are enforced at the API layer.
8. Children
fire.ai is not directed at children under 13. We do not knowingly collect personal information from children.
9. Changes
We may update this policy. Material changes will be communicated by email to subscribers. Continued use after the effective date constitutes acceptance.
10. Contact
Lamarr, Inc. · privacy@lamarr.inc